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Disney's Zootopia 2 Campaign

Client: The Walt Disney Company Australia & New Zealand
Date: November 2025

Disney reached out to me to create a paper artwork for their Zootopia 2 campaign, along with a process video and reveal video to share on social media. The brief asked for a few key habitats from the film, each featuring a character, interpreted in my own style.

I ended up designing four separate pieces that all connect when displayed together. Each panel focuses on a different environment from the Zootopia world, and I let certain elements hang over the edges so everything feels more organic and exciting. The snake became the perfect way to tie all four habitats together - his body travels across the entire artwork and is shaped like a number 2 to match the Zootopia 2 branding.

I placed the snake’s head in the city as a little nod to that moment in the trailer about snakes not having been in the city for a long time. It felt like a fun, story-driven detail that made the whole piece feel even more connected to the film.

This project pushed me creatively in all the best ways, and is one of the largest pieces I've made to date.

© Copyright Sarah Capon 2023
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