Officeworks - How to Create Handmade Christmas Cards

Agency: Medium Rare
Client: Officeworks

I was invited to design two DIY cards with step-by-step instructions for Christmas—one featuring an evergreen design and the other a more seasonal, festive theme. These cards were created for Officeworks to showcase in a Noteworthy article. Additionally, I photographed the cards myself and provided the images for the piece.

When it comes to the Christmas tree card, I aimed to capture that nostalgic spirit of decorating the tree with loved ones, and the excitement of gift giving. Every year we decorate my family’s tree with quite an eclectic assortment of ornaments, that aren’t all traditionally Christmassy. Inspired by this, I thought “Why not cover this tree in pretty pink flowers?” The beauty of this design is that the decoration is totally up to the maker!

The flowery heart design comes from my current love and obsession with flowers – it’s a celebration of life’s simple joys and the uplifting feeling that flowers bring to the world. The flowers popping through the heart are meant to convey the idea that the love can’t be contained within the card.